The all-new Mercedes-Benz CLA has arrived and has been reimagined from every angle. With a focus on advanced digital architecture, electrification, and refined design, the new CLA is the cleverest, most forward‑thinking model Mercedes‑Benz has ever produced. It is not only the first vehicle of an entirely new family but also a milestone in automotive evolution—combining over‑the‑air updates, groundbreaking infotainment systems, and both all‑electric and hybrid drive options.
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A New Era of Intelligent Operating Systems
Mercedes‑Benz Operating System (MB.OS)
- Smart Integration: The CLA is the first vehicle to run fully on Mercedes‑Benz’s in‑house developed MB.OS. This advanced operating system controls four core areas: infotainment, automated driving, body & comfort, and driving & charging.
- Over‑the‑Air Updates: Just like a smartphone, the CLA regularly receives software updates—even for driving assistance functions—ensuring the vehicle stays modern and functional over the years.
- Enhanced Energy Efficiency: MB.OS enables efficient software performance, reducing energy consumption during updates and operation while simultaneously lowering carbon emissions.
The Fourth Generation MBUX
- Personalised Experience: The new MBUX generation integrates artificial intelligence (AI) from both Microsoft and Google, offering a deeply personalised, intuitive user experience.
- MBUX Superscreen: Featuring a high‑resolution, floating display system, the Superscreen includes a 10.25‑inch driver display and a 14‑inch centre display. A dynamic MBUX Zero Layer shows essential information and recently used apps.
- Virtual Assistant with Generative AI: Based on ChatGPT‑4 and Microsoft Bing, the intelligent MBUX Virtual Assistant conducts natural, multi‑turn conversations, recognizes emotions, and switches seamlessly between knowledge sources. This assistant is enhanced by Google Gemini for navigation and location‑based queries.
Revolutionary Navigation and Driving Assistance
Intelligent Navigation Powered by Google Maps
- Tailor‑Made Route Guidance: The CLA’s navigation system, developed in partnership with Google, plans optimal routes—including charging stops—with real‑time data on traffic, energy demand, and even environmental factors.
- MBUX Surround Navigation: Integrates a 3D representation of the vehicle’s surroundings with real‑time driver assistance views, enhancing situational awareness and trust on the road.
MB.DRIVE and Advanced Safety
- State‑of‑the‑Art Driving Assistance: With features such as Distance Assist DISTRONIC, Steering Assist, and Lane Change Assist, the CLA elevates safety with a suite of SAE Level 2 systems.
- Future‑Ready Features: Optional packages like MB.DRIVE ASSIST PLUS and MB.DRIVE ASSIST PRO (planned for future markets) will introduce even more advanced functions, including automatic lane changes and urban traffic assistance.
- Innovative Safety Systems: For the first time in its segment, the CLA includes a centre airbag integrated into the driver’s seat backrest, along with multi‑stage high‑voltage protection to ensure maximum safety for occupants and first responders.
Cutting‑Edge Electric Drivetrain and Battery Technology
Electric Performance with EQ Technology
- Efficiency and Range: The CLA 250+ with EQ Technology offers a combined energy consumption of 12.2–14.1 kWh/100 km, while the CLA 350 4MATIC delivers 12.5–14.7 kWh/100 km. With a WLTP‑rated range of up to 792 km, these models set new standards in electric mobility.
- Fast Charging & 800‑Volt Architecture: An 800‑volt system and advanced drive units (with up to 320 kW DC charging) enable up to 325 km of range in just 10 minutes. This technology ensures that charging is almost as quick as refuelling.
- Innovative Battery Design: Both electric models come equipped with an 85 kWh lithium‑ion battery featuring anodes that blend silicon oxide with graphite. The battery offers a 20% higher gravimetric energy density and reduced cobalt content, lowering the carbon footprint per cell by approximately 30%.
Dynamic Two‑Speed Transmission
- Urban Efficiency and Highway Power: The CLA’s two‑speed transmission on the rear axle provides a short first‑gear ratio (11:1) for brisk acceleration and urban efficiency, while the second gear (5:1) is designed for optimal performance at high speeds.
- Versatility in Power Delivery: This innovative transmission design combines towing capability, quick acceleration, and outstanding long‑distance comfort.
Energy Recuperation
- Intelligent Braking System: The CLA’s one‑box brake system merges traditional braking components into a single, compact unit. With recuperation power reaching up to 200 kW, the vehicle can even brake electrically to a standstill, maximizing energy recovery.
- Customisable Recuperation Levels: Drivers can adjust braking behaviour with a selector paddle offering four distinct modes—from coasting (D+) to enhanced energy recuperation (D‑).
Sophisticated Design and Aerodynamics
Exterior Styling: A Fusion of Sport and Elegance
- Iconic Lighting Signature: The new CLA features a distinctive illuminated grille with 142 chrome‑effect LED stars that form the iconic Mercedes‑Benz star. Optional MULTIBEAM LED headlights and star‑shaped taillights enhance its unmistakable brand identity.
- Aerodynamic Excellence: With a drag coefficient starting at just 0.21, the design minimizes air resistance. Optimised wheel designs, diffuser variants, and sealed underbody components contribute to improved range and performance.
- Frunk Innovation: Making a comeback after 90 years, the CLA introduces a front trunk (frunk) with 101 litres of additional storage, enhancing practicality without sacrificing style.
Interior Luxury: Modern Minimalism Meets High‑Tech
- Avant‑Garde Cockpit Design: The interior of the CLA follows the “reduction to essentials” philosophy. A minimalist design highlights the floating MBUX Superscreen, a dual‑level centre console, and capacitive multifunction steering wheel controls.
- Spacious Cabin: Increases in legroom and headroom—thanks to a longer wheelbase and higher roofline—create a sense of spaciousness. The panoramic roof not only floods the cabin with natural light but also contributes to an elevated feeling of freedom.
- Premium Materials and Customisation: From recycled seat fabrics and sustainable leather to exclusive trim elements like open‑pore wood and brushed aluminium, every detail has been meticulously crafted. Ambient lighting with 64 colours and multiple brightness zones further personalises the atmosphere.
- Advanced Connectivity and Entertainment: Optional 14‑inch screens for front passengers, integrated streaming services like Disney+, and cloud‑gaming options with Boosteroid ensure that every journey is as entertaining as it is comfortable.
The Hybrid Future: 48‑Volt Technology and Sustainable Innovation
High‑Tech Hybrid Models
- Electrification Meets Combustion: In addition to its all‑electric variants, the new CLA will also be offered as a hybrid with a high‑tech 48‑volt system. This model integrates an electric motor into the transmission and a compact eight‑speed dual‑clutch system.
- Efficient Urban Driving: Hybrid models are capable of “electric cruising” at speeds up to 100 km/h. Recuperation in all eight gears recovers up to 25 kW of energy, ensuring that efficiency is maintained without compromising on performance.
- FAME Engine Family: The new four‑cylinder petrol engine from the FAME engine family, featuring a Miller‑cycle combustion process, delivers optimal performance with reduced NOx emissions and improved fuel economy.
- Compact and Integrated: The powertrain’s compact design—enabled by innovative cylinder spacing and side‑by‑side electric motor placement—ensures that the CLA hybrid remains agile while delivering robust performance.
Uncompromising Safety and Sustainable Production
Advanced Safety Features
- Centre Airbag & High‑Voltage Protection: For the first time in its segment, the CLA comes with a centre airbag and an eight‑element multi‑stage high‑voltage protection system. These innovations ensure maximum protection for occupants and emergency responders.
- Intelligent Crash Response: The battery housing is integrated into the vehicle’s crash concept, and a sophisticated early‑warning system triggers protective measures such as automatic window closure in the event of an accident.
Sustainable Manufacturing
- Net‑Carbon‑Neutral Production: Produced at the Rastatt plant—where green electricity powers the production process—the new CLA is a testament to Mercedes‑Benz’s commitment to sustainability.
- Use of Recycled Materials: From secondary materials in thermoplastics to upholstery made from recycled PET bottles and recycled microfibre fleece, the CLA underscores eco‑friendly production practices while maintaining luxury.
Luxury Redefined
The all‑new Mercedes‑Benz CLA represents a quantum leap in automotive design and technology. It seamlessly blends cutting‑edge digital innovation with sustainable electrification, advanced safety, and refined luxury. With its MB.OS, revolutionary MBUX system, intelligent navigation, and versatile powertrain options—ranging from high‑efficiency electric drives to hybrid models—the CLA sets a new benchmark for the future of mobility.
This comprehensive approach to innovation not only meets today’s demands for performance, efficiency, and connectivity but also positions the CLA as a leading light in the next generation of sustainable, high‑tech vehicles. Whether you value breakthrough technology, dynamic design, or eco‑friendly performance, the new Mercedes‑Benz CLA is engineered to redefine the driving experience.
Source: Mercedes-Benz
