Mahindra Thar Roxx 4×4 Variants get Mocha Brown Interiors option

Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has announced an exciting addition to its Thar ROXX lineup—a new Mocha Brown interiors option, available exclusively for the 4×4 variants. This update offers customers a luxurious and premium feel, priced the same as the Ivory interiors, which comes with elegant leatherette seats and a color-coordinated theme, enhancing both the vehicle’s aesthetics and comfort.

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Mocha Brown Interiors: A Luxurious Choice for the Thar ROXX

Starting from 11 am on October 3, 2024, customers can choose between the Mocha Brown or Ivory interiors when booking their Thar ROXX. Deliveries for the Thar ROXX with Ivory interiors will begin in October 2024, while the Mocha Brown option will be available by the end of January 2025.

This new interior option adds a touch of sophistication, complementing the rugged and adventurous exterior of the Thar ROXX. The premium leatherette seats, soft-touch materials, and well-coordinated design provide a sense of luxury and comfort, appealing to drivers who desire both performance and elegance.

Unparalleled Off-Road and On-Road Capabilities

The Thar ROXX isn’t just about luxury; it boasts some of the most impressive off-road features in its class. Built with India’s first Crawl Smart Assist and IntelliTurn technologies, it is designed to handle challenging terrains effortlessly. The 4Xplor system provides superior traction control with its Electronic Locking Differentials, making it ideal for off-road adventures.

Additionally, its advanced WATT’s Link suspension system and Frequency Dependent Damping (FDD) technology ensure a smooth and controlled ride, whether navigating urban streets or conquering rugged landscapes. The inclusion of a Hydraulic Rebound Stopper (HRS) further enhances comfort by absorbing shocks on uneven surfaces.

Designed for Every Terrain

The Thar ROXX’s iconic design features include a bold front grille, Bi-LED projector headlamps, and angular wheel arches, making it instantly recognizable on the road. Its 255/60 R19 All-Terrain tires, paired with the robust alloy wheels, ensure the vehicle is ready for all driving conditions, from city commutes to off-road expeditions. Whether in scorching deserts or freezing mountains, the Thar ROXX is designed to excel, with rigorous testing in extreme environments such as the Thar Desert and high-altitude regions like Umling La.

Engine and Performance: Power Meets Versatility

Under the hood, the Mahindra Thar ROXX offers two powerful engine options: the 2.0L mStallion TGDi petrol engine and the 2.2L mHawk diesel engine. The petrol variant generates 130 kW of power and 380 Nm of torque, while the diesel engine delivers 128.6 kW of power and 370 Nm of torque. Both engines come with versatile transmission options, including a 6-speed manual or an AISIN 6-speed automatic transmission, catering to different driving preferences.

These powertrain options ensure that the Thar ROXX performs exceptionally well in both off-road and city driving scenarios, offering the right balance of performance and efficiency.

Advanced Safety and Technology

Safety is a top priority for Mahindra, and the Thar ROXX reflects this commitment. With its Level 2 ADAS (Advanced Driver Assistance Systems), it offers features like Automatic Emergency Braking (AEB), adaptive cruise control, and a 360-degree surround-view camera for enhanced visibility. It also comes equipped with six airbags, 3-point seat belts for all passengers, ISOFIX child seat anchors, and a host of advanced safety technologies such as Electronic Stability Program (ESP) 9.3 and Roll Over Mitigation (ROM).

Aesthetic Excellence: Color Options and Design

In addition to its premium interior options, the Thar ROXX is available in seven striking exterior colors: Battleship Grey, Burnt Sienna, Deep Forest, Everest White, Nebula Blue, Stealth Black, and Tango Red. Each of these colors complements the rugged yet refined nature of the Thar ROXX, allowing owners to express their unique style.

The vehicle’s design is both functional and iconic, with a long hood, upright cabin, short overhangs, and a side-hinged split tailgate, reinforcing the SUV’s practical and adventurous nature.

Interior Comfort and Technology

The Thar ROXX isn’t just about ruggedness; it’s also a haven of comfort and technology. The cabin features twin 10.2-inch HD screens for the digital instrument cluster and infotainment system, offering seamless connectivity through wireless Android Auto and Apple CarPlay. Adrenox connectivity further enhances the in-car experience with over 80 advanced features, including Alexa integration.

The spacious interior, enhanced by a panoramic sunroof, ventilated front seats, and ambient lighting, ensures that every drive is a relaxing and luxurious experience. The Thar ROXX also boasts class-leading storage space with a 644-liter boot, ideal for long trips and adventures.

Pricing and Availability

The Mahindra Thar ROXX starts at a competitive price of ₹12.99 lakh (ex-showroom). With bookings starting on October 3, 2024, customers can secure their Thar ROXX with either the Mocha or Ivory interior option. Deliveries of the Mocha Brown interior variant are expected to begin by the end of January 2025.

Mahindra Thar ROXX Variant-wise Pricing:

All prices in Lakhs, are introductory and ex-showroom.