Tata Motors, a name synonymous with innovation and reliability in the Indian automotive industry, has once again raised the bar with the launch of its latest offering—the Tata Curvv. This mid-SUV coupe, launched at an attractive introductory price of INR 9.99 lakh, marks Tata Motors’ entry into the rapidly growing mid-SUV segment, a market characterized by its demand for versatility, power, and style.
2024 Tata Curvv Price:
| Engine | Smart | Pure+ | Creative | Creative S | Creative+ S | Accomplished S | Accomplished+ A |
| Revotron Turbo Petrol MT | 9.99 | 10.99 | 12.19 | 12.69 | 13.69 | 14.69 | |
| Hyperion GDi MT | 13.99 | 14.99 | 15.99 | 17.49 | |||
| Kyrojet Diesel MT | 11.49 | 12.49 | 13.69 | 14.19 | 15.19 | 16.19 | 17.69 |
- Revotron Turbo Petrol DCA start at 12.49.
- Hyperion GDi DCA starts at 16.49.
- Kyrojet Diesel DCA starts at 13.99.
All Prices are in INR, Lakh and ex-showroom.
A New Era in Mid-SUV Design
The Tata Curvv is not just another SUV; it’s a statement. It represents a fusion of cutting-edge design, robust performance, and advanced technology, all wrapped up in a sleek and sporty coupe body style. Tata Motors has disrupted the segment by introducing a premium SUV coupe design, a body style traditionally reserved for the luxury segment, making it accessible to a wider audience.
Shaped to Stun: A Design That Captivates
At first glance, the Tata Curvv stands out with its distinctive design, merging the dynamic appeal of a coupe with the ruggedness of an SUV. Key design elements include connected tail-lamps, 18-inch alloy wheels, and flush door handles that add to the vehicle’s aerodynamic profile. The voice-assisted panoramic sunroof with mood lighting enhances the driving experience, while the signature welcome and goodbye function adds a touch of personalization.
Shaped for Grandeur: A Luxurious Interior
Step inside the Tata Curvv, and you’re greeted by an interior that speaks of luxury and comfort. The cabin is designed with meticulous attention to detail, featuring first-in-segment powered tailgate with gesture control, best-in-class boot space of 500 liters, and ventilated front seats. The 6-way powered driver seat and 60:40 split rear seat with recline ensure that both driver and passengers enjoy maximum comfort, whether on long drives or short city commutes.
Tata Curvv Color Options:
Available in six striking colors—Gold Essence, Daytona Grey, Pristine White, Flame Red, Pure Grey, and Opera Blue—the Curvv is poised to become a symbol of success, style, and innovation on Indian roads.
Power and Performance: Multiple Powertrain Options
One of the standout features of the Tata Curvv is its diverse range of powertrain options. Built on the new ATLAS (Adaptive, Tech-forward, Lifestyle Architecture) platform, the Curvv offers three distinct engine choices, each equipped with an advanced dual-clutch automatic transmission, providing consumers with a variety of driving experiences.
Hyperion Gasoline Direct Injection Engine
The newly introduced Hyperion gasoline direct injection engine is designed for those who crave power and efficiency in equal measure. This engine is a testament to Tata Motors’ commitment to pushing the boundaries of performance and innovation.
- Hyperformance: With gasoline direct injection and turbocharging, the Hyperion engine delivers power across a wide operating band, offering best-in-class torque density and superior low-end torque.
- Hypertechnology: Advanced technologies like a 350-bar fuel injection system, variable geometry turbocharger, and sodium-cooled exhaust valves ensure that the engine is not only powerful but also highly responsive.
- Hyperquiet: The engine’s noise, vibration, and harshness (NVH) levels have been meticulously reduced, resulting in smoother and quieter drives, enhancing overall driving comfort.
1.2L Revotron Petrol Engine
For those who prefer a proven performer, the 1.2L Revotron petrol engine is an excellent choice. This turbocharged powertrain excels in both city driving and highway cruising, thanks to its multiple drive modes—Eco, City, and Sport. The 7-speed dual-clutch automatic transmission (DCA) with features like paddle shifters, a Smart E-Shifter, and machine learning capabilities ensures that every drive is smooth, efficient, and enjoyable.
1.5L KryoJet Diesel Engine
The 1.5L KryoJet diesel engine is a new addition to Tata Motors’ lineup, offering best-in-class power, torque, and fuel efficiency. It’s also the only diesel engine in its category to feature passive SCR (Selective Catalytic Reduction) technology, which reduces emissions without the need for AdBlue refills, making it both environmentally friendly and low-maintenance. The 7-speed DCA with E-shifter, combined with multiple drive modes and a wet clutch with active cooling technology, ensures that the KryoJet engine delivers exceptional performance under all driving conditions.
Safety and Technology: A Seamless Blend
Safety and technology are at the heart of the Tata Curvv’s design philosophy. The vehicle is equipped with Tata Motors’ renowned safety DNA, offering a suite of advanced safety features and driver assistance systems that ensure peace of mind on every journey.
Shaped for Safety: Advanced Driver Assistance Systems (ADAS)
The Tata Curvv is equipped with ADAS Level 2, which includes 20 functionalities such as adaptive cruise control, lane keep assist, and traffic sign recognition. These features, combined with a comprehensive Electronic Stability Program (ESP) and a 360-degree Surround View System, ensure that the Curvv is not just stylish but also one of the safest vehicles in its segment. Additional safety features include six airbags, an electronic parking brake with Auto Hold, and high ground clearance, making it capable of handling even the most demanding driving environments.
Shaped for Innovative Technology: Cutting-Edge Features
Inside the Curvv, technology takes center stage. The vehicle is equipped with a 31.24 cm (12.3-inch) touchscreen infotainment system by HARMAN, offering a seamless interface for entertainment and navigation. The 26.03 cm (10.25-inch) digital instrument cluster provides all the essential driving information at a glance. Additional features like wireless smartphone charging and Tata’s iRA connected car technology ensure that the Curvv is not just a vehicle but a fully connected, tech-forward driving experience.
The ATLAS Architecture: A Revolution in Automotive Design
The Tata Curvv is built on the revolutionary ATLAS platform, a new, adaptive architecture that enhances the vehicle’s rugged SUV capabilities. The ATLAS architecture is known for its robust and safe structure, providing superior drive dynamics and handling. This platform embodies the principles of safety, scalability, and performance, ensuring that the Curvv is a versatile and well-rounded choice for today’s discerning drivers.
A Platform for the Future
The ATLAS platform is designed to meet the evolving needs of consumers, offering a perfect blend of performance, safety, and technological innovation. Its high ground clearance and superior approach, departure, and ramp-over angles make it capable of handling even the most challenging terrains with ease. The platform’s versatility allows for a variety of powertrain options, ample interior space, and a comprehensive suite of safety features, shaping the future of automotive excellence.
A Range of Personas: Tailored to Every Driver
Tata Motors has introduced a unique persona strategy with the Curvv, offering different personas—Accomplished, Creative, Pure, and Smart—each thoughtfully curated to resonate with the unique preferences and lifestyles of its diverse audience. Whether you’re an adventure enthusiast, a tech-savvy urbanite, or someone who values luxury and comfort, there’s a Tata Curvv persona that perfectly matches your style and driving desires.
A Game-Changer in the Mid-SUV Segment
The Tata Curvv is more than just a mid-SUV; it’s a game-changer in the segment. With its groundbreaking design, powerful and efficient powertrains, advanced safety features, and cutting-edge technology, the Curvv sets a new benchmark for what a mid-SUV can be.
