Tata Curvv.ev launched in India at INR 17.49 Lakh

Tata Motors, India’s leading automotive manufacturer, has redefined the mid-SUV segment with the launch of the Curvv.ev and the unveiling of the Tata Curvv. This groundbreaking SUV Coupe blends the robustness of an SUV with the elegance of a coupe, making a bold statement in a market dominated by traditional boxy designs.

2024 Tata Curvv EV Side

The Curvv.ev: A New Era of Electric SUVs

The Curvv.ev, the electric variant, marks a significant step forward in India’s EV journey. Built on Tata Passenger Electric Mobility’s (TPEM) advanced Pure EV architecture – acti.ev, it boasts:

  • Impressive Range: A certified range of 585 km on a single charge for the 55kWh battery and 502 km for the 45kWh, ensuring long-distance comfort.
  • Fast Charging: The ability to charge from 10-80% in just 40 minutes or add 150 km range in 15 minutes.
  • Competitive Pricing: Starting at ₹17.49 lakh for the Curvv.ev 45, it offers price parity with ICE counterparts, making EVs more accessible.
  • Advanced Features: Packed with cutting-edge technology, including a 31.24 cm cinematic touchscreen, 26.03 cm digital cockpit, JBL cinematic sound system, and advanced driver assistance systems (ADAS).
2024 Tata Curvv EV Rear Quarter

Advanced EV Architecture: acti.ev

Built on Tata’s revolutionary acti.ev architecture, the Curvv.ev offers a platform designed specifically for electric vehicles. This advanced connected tech-intelligent electric vehicle architecture ensures optimal performance, safety, and connectivity.

Performance Powerhouse

The Tata Curvv.ev comes in two variants, each offering impressive performance metrics:

Curvv.ev 55:

  • Motor: Permanent Magnet Synchronous Motor
  • Power: 123 kW (167 PS)
  • Torque: 215 Nm
  • Battery Pack: 55 kWh
  • Acceleration (0-100 km/h): 8.6 seconds
  • Certified Range: 585 km (as per MIDC Part 1 Cycle)

Curvv.ev 45:

  • Motor: Permanent Magnet Synchronous Motor
  • Power: 110 kW (150 PS)
  • Torque: 215 Nm
  • Battery Pack: 45 kWh
  • Acceleration (0-100 km/h): 9.0 seconds
  • Certified Range: 502 km (as per MIDC Part 1 Cycle)
2024 Tata Curvv EV Price

Design and Features

Tata Motors has always been at the forefront of automotive design, and the Curvv.ev is no exception. This SUV coupé boasts a sleek and aerodynamic silhouette that is sure to turn heads. Key design elements include:

  • Flush Door Handles: Seamless integration into the bodywork for a sleek look.
  • R18 Alloy Wheels with Aero Inserts: Enhance both aesthetics and aerodynamics.
  • Body Cladding in Piano Black Finish: Adds a touch of sophistication.
  • Squared Wheel Arches and Bumper Skid Plates in Satin Finish: Blend robustness with elegance.
  • Rear Spoiler in Gloss Piano Black: Completes the sporty yet refined appearance.
  • Dimensions: Length x Width x Height: 4310 x 1810 x 1637 mm
  • Wheelbase: 2560 mm
  • Boot Space: 500 L

Smart Drive Features

The Curvv.ev is equipped with multiple smart drive features designed to enhance the driving experience:

  • Multi-Mode Regenerative Braking: Offers four levels of braking intensity.
  • Paddle Shifters: Allow easy control of regenerative braking modes.
  • Customizable Single Pedal Drive: Provides an intuitive driving experience.

Superior Charging Capabilities

Charging convenience is a significant highlight of the Tata Curvv.ev:

  • DC Fast Charging: 10% to 80% in approximately 40 minutes.
  • AC Fast Charging: 10% to 100% in about 7.9 hours (Curvv.ev 55) and 6.5 hours (Curvv.ev 45).
  • Regular Charging: 10% to 100% in roughly 21.0 hours (Curvv.ev 55) and 17.5 hours (Curvv.ev 45).

Additionally, the Curvv.ev supports Vehicle-to-Vehicle (V2V) and Vehicle-to-Load (V2L) charging technologies, making it a versatile power source on the go.

2024 Tata Curvv EV Interior Touchscreen

Luxurious and Tech-Loaded Interiors

Inside the Curvv.ev, luxury meets technology to provide a superior driving experience:

  • 31.24 cm Cinematic Touchscreen by HARMAN
  • Voice-assisted Panoramic Sunroof with Mood Lighting
  • JBL Cinematic Sound System with 9 Speakers
  • Advanced Comfort Seats with Leatherette Upholstery
  • Wireless Smartphone Charger and Air Purifier with AQI Display

Safety First: ADAS and More

Safety is paramount in the Curvv.ev, which comes with Level 2 Advanced Driver Assistance Systems (ADAS):

  • 6 Airbags
  • Electronic Stability Program (ESP)
  • ISOFIX Child Seat Mounts

These features ensure that both the driver and passengers are well-protected at all times.

Tata Curvv.ev Price

Curvv.ev 45:

  • Creative: Rs. 17.49 lakh
  • Accomplished: Rs. 18.49 lakh
  • Accomplished S: Rs. 19.29 lakh

Curvv.ev 55:

  • Accomplished: Rs. 19.25 lakh
  • Accomplished S: Rs. 19.99 lakh
  • Empowered+: Rs. 21.25 lakh
  • Empowered+ A: Rs. 21.99 lakh

All-prices are ex-showroom

Tata Curvv.ev Colors:

The new Curvv.ev SUV Coupe is available in varios color otpions which includes – Virtual Sunrise, Pristine White, Pure Grey, Flame Red, Pure Grey and Empowered Oxide.

Tata Curvv.ev Features Variant Wise:

Creative 45

  • Smart Digital DRLs
  • LED Headlamps
  • Flush Door Handles
  • 17” Hyperstyle Steel Wheels
  • Smart Digital Shifter
  • Smart Digital Steering Wheel
  • 6 Airbags
  • ESP with i-VBAC
  • Driver Doze-off Alert
  • All Wheel Disc Brakes
  • Electric Parking Brake with Auto Hold
  • Camera & Sensor Based Reverse Park Assist
  • 17.78 cm Touchscreen Infotainment by HARMAN
  • 17.78 cm TFT Instrument Cluster
  • Android AutoTM & Apple CarPlayTM
  • 4 Speakers + 2 Tweeters
  • FATC
  • Cruise Control
  • Push Entry Push Start (PEPS)
  • Paddle Shifter for Regen Modes
  • Multi Drive Modes – Eco, City & Sport
  • Power Windows
  • Rear AC Vents
  • Electric ORVM
  • Electric Tailgate
  • 6 Way Adjustable Driver Seat
  • 7.2 kW AC Fast Charger Wall Box
  •  V2V Charging
  • V2L Technology
  • Air Purifier
  •  i-TPMS
  • iRA.ev & Smart Watch Connectivity
  • Multiple Voice Assistants (Native, Siri, Google Assistant)

Accomplished 45 & Accomplished 55 (in addition to features in Creative):

  • LED Projector Headlamps
  • Centre Position Lamp and Connected Tail Lamps
  • Sequential Indicators
  • Front Fog Lamps with Cornering Function
  • R17 Alloy Wheels with Aero Inserts
  • Electric ORVM with Autofold
  • 26.03 cm Cinematic Touchscreen Infotainment by HARMAN
  • 26.03 cm Digital Cockpit
  • Navigation in Cockpit – Driver View Maps
  • Android AutoTM & Apple CarPlayTM over WiFi
  • 4 Speakers + 4 Tweeters
  • HD Camera Based Reverse Park Assist
  • Front & Rear Fast Charge C Type 45W
  • Cooled & Illuminated Glove Box
  • Leatherette Upholstery
  • Leatherette Wrapped Steering Wheel
  • Front Armrest
  • Tire Pressure Monitoring System
  • Alexa Voice Assistant

Accomplished+ S 45 & Accomplished+ S 55 (in addition to features in Accomplished):

  • 360-degree 3D Surround View Camera System
  • Blind Spot View Monitor
  • Front Parking Sensors
  • Panoramic Sunroof
  • Arcade.ev App Suite
  • JBL Sound Modes
  • Wireless Smartphone Charger
  • Express Cooling
  • Rain Sensing Wipers
  • Auto Headlamps
  • Automatic Defogger

Empowered+ 55 (in addition to features in Accomplished+ S):

  • Smart Digital Lights
    • Welcome & Goodbye Sequence
    • Charging Indicator
  • R18 Alloy Wheels with Aero Inserts
  • Multi Mood Ambient Lighting
  • Voice assisted Panoramic Sunroof with Mood lighting
  • 6 Way Power Adjustable Driver Seat
  • 6 Way Adjustable Co-Driver Seat
  • 60:40 Rear Split Seats with Centre Armrest
  • 31.24 cm Cinematic Touchscreen Infotainment by HARMAN
  • JBL Cinematic Sound System (4 Speakers + 4 Tweeters + 1 Subwoofer)
  • Acoustic Vehicle Alert System (AVAS)
  • Air Purifier with AQI Display
  • Auto Dimming IRVM
  • Front Seats Ventilation
  • 2 Stage Rear Seat Recline
  • Frunk

Empowered+ A 55 (in addition to features in Empowered+):

  • SOS call
  • Powered Tailgate with Gesture Activation
  • Level 2 ADAS
    • Adaptive Cruise Control with Stop & Go (ACC)
    • Lane Departure Warning (LDW)
    • Lane Keep Assist (LKA)
    • Blind Spot Detection (BSD) – Radar based
    • Blind Spot View Monitor (BSM) – Camera based
    • 360-degree 3D Surround View Camera system
    • Lane Change Alert (LCA)
    • Adaptive Steering Assist (ASA)
    • Forward Collision Warning (FCW)
    • Automatic Emergency Braking – Vehicle (AEB – V)
    • Automatic Emergency Braking – Pedestrian (AEB – P)
    • Automatic Emergency Braking – Cyclist (AEB – C)
    • Automatic Emergency Braking – Junction (AEB – J)
    • High Beam Assist (HBA)
    • Traffic Sign Recognition (TSR)
    • Over Speed Alert (OSA)
    • Rear Cross Traffic Alert (RCTA)
    • Rear Collision Warning (RCW)
    • Door Open Alert on ORVM
    •  Driver Doze-off Alert

A New Era for Tata Motors

With the launch of the Curvv and Curvv.ev, Tata Motors has not only entered the highly competitive mid-SUV segment but has also set new benchmarks in design, technology, and performance. The company’s commitment to offering customers a choice of powertrains, coupled with its focus on electric mobility, positions it as a leader in the Indian automotive industry.

The Tata Curvv will be available with a choice of petrol and diesel engines, catering to diverse customer preferences. Key highlights include:

  • New Hyperion Gasoline Direct Injection Engine: Tata Motors’ first indigenously developed GDi engine, offering sporty performance and efficiency.
  • ATLAS Architecture: The Curvv is built on the new ATLAS architecture, designed for superior comfort, performance, and versatility.
  • Feature-Rich: Packed with features like a powered tailgate with gesture control, a large infotainment screen, and advanced safety systems.

Source: Tata Motors

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