Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has once again set the bar high with the launch of the all-new Mahindra Thar ROXX. This latest addition to Mahindra’s lineup promises to be a game-changer in the SUV segment, combining rugged off-road capabilities with luxurious comfort and cutting-edge technology. Whether you’re on urban streets or tackling the toughest terrains, new Mahindra Thar 5-door is engineered to offer an exceptional driving experience.
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Crafted by Experts
The Thar ROXX is a result of Mahindra’s global design and engineering excellence. Designed at the Mahindra India Design Studio (MIDS) in Mumbai, engineered at the Mahindra Research Valley (MRV) near Chennai, and rigorously tested at the Mahindra SUV Proving Track (MSPT), this SUV is built at Mahindra’s state-of-the-art facility in Nashik. Every aspect of the 5-door Thar reflects Mahindra’s commitment to innovation, quality, and performance.
Turn Heads with Iconic Design
The Thar ROXX is designed to make a bold statement on the road. The SUV boasts a design that’s both iconic and modern. It features a bold front grille that exudes confidence, paired with Bi-LED projector headlamps and C-shaped Daytime Running Lights (DRLs) that ensure superior visibility in all conditions. This combination not only enhances safety but also gives the offroader a distinctive and modern appearance.
The SUV’s classic silhouette is characterized by a long hood, an upright cabin, and short overhangs, which provide exceptional approach and departure angles—ideal for off-road adventures. These elements uphold the iconic Thar design, marrying timeless aesthetics with contemporary execution.
The Thar ROXX makes a bold statement on the road with its angular wheel arches, rugged cladding, and impressive R19 alloy wheels wrapped in 255/60 All-Terrain tires. These features highlight the vehicle’s robust build and readiness to tackle any terrain, ensuring that the Thar ROXX commands attention wherever it goes.
At the rear, the signature side-hinged split tailgate, complete with an externally-mounted spare wheel, not only enhances practicality but also reinforces the rugged appeal of this exceptional SUV.
Step inside the new Thar ROXX, and you’re greeted by an ivory ambiance that exudes luxury. The interior is adorned with leatherette trims and soft-touch materials, creating a refined and comfortable environment. The leather-wrapped dashboard, accented by piano black and metallic finishes, along with ambient footwell lighting, adds a touch of sophistication to the cabin.
Durability meets elegance with low-gloss treatments on the AC vents and sturdy dashboard sections, ensuring that the interior is as rugged as it is stylish. The leather-wrapped steering wheel and gear lever further enhance the premium feel of the Thar ROXX, making every drive a pleasure.
With its combination of bold exterior design and luxurious, durable interior elements, the Mahindra Thar ROXX is not just an SUV—it’s a statement of style and strength that turns heads wherever it goes.
2024 Mahindra Thar ROXX Colors
The Mahindra Thar ROXX is not just about performance and luxury; it’s also a visual masterpiece. Available in seven striking colors, the Mahindra Thar ROXX offers a choice to suit every personality and style. Whether you prefer the subtlety of Battleship Grey, the earthy tones of Burnt Sienna, the rugged allure of Deep Forest, the pristine look of Everest White, the celestial charm of Nebula Blue, the stealthy elegance of Stealth Black, or the vibrant energy of Tango Red, the Thar ROXX ensures that your vehicle is as visually impressive as it is versatile.
Don’t Just Ride—Glide
The Thar ROXX is equipped with WATT’s Link suspension, advanced shock absorbers with MTV-CL (Multi-Tuned Valve-Compression Load) technology, and Frequency Dependent Damping (FDD) technology. These features work together to enhance ride quality, ensuring that the SUV glides smoothly over bumps and rough surfaces. Additionally, a first-in-category Hydraulic Rebound Stopper (HRS) further improves ride comfort by absorbing shocks and reducing impacts, making your drive more comfortable and controlled.
Inside, the Mahindra Thar ROXX is designed with passenger comfort in mind. A flat floor design in the second row ensures increased legroom and a more comfortable seating position for all passengers, making long journeys more enjoyable for everyone on board.
Meticulous engineering has gone into achieving world-class NVH (Noise, Vibration, and Harshness) levels in the new 5-doot Thar ROXX. This attention to detail ensures a quiet and serene cabin environment, allowing you to enjoy a refined driving experience, free from the usual distractions of road and engine noise.
With its blend of advanced engineering, sophisticated suspension, and a focus on passenger comfort, the Mahindra Thar ROXX offers a driving experience that’s truly a cut above the rest.
Power and Performance at Its Best
The Mahindra Thar ROXX is designed to deliver power-packed performance, whether you’re cruising through city streets or conquering rugged terrains. Under the hood, it offers two formidable engine options that ensure you have the power and torque you need for any adventure.
| Specification | Petrol Engine – All-New 2.0 L mStallion TGDi | Diesel Engine 2.2 L mHawk |
| Max Power | 130 kW @ 5000 r/min | 128.6 kW @ 3500 r/min |
| Max Torque | 380 Nm @ 1750-3000 r/min | 370 Nm @ 1500-3000 r/min |
| Transmission | 6-Speed Manual/Automatic (Aisin) | 6-Speed Manual/Automatic (Aisin) |
The all-new 2.0L mStallion TGDi petrol engine is designed for those who crave high performance. With a maximum power output of 130 kW and a peak torque of 380 Nm, this engine offers exhilarating acceleration and smooth power delivery, making it perfect for both urban driving and off-road escapades.
For those who prefer diesel, the 2.2L mHawk engine provides robust performance with a maximum power of 128.6 kW and torque of 370 Nm. This engine is engineered to deliver a smooth yet powerful driving experience, ensuring optimal performance across a wide range of driving conditions.
The Thar ROXX is equipped with versatile transmission options to suit your driving style. Whether you prefer the hands-on control of a 6-speed manual transmission or the seamless shifting of the 6-speed AISIN torque converter automatic transmission, the Thar ROXX provides a driving experience tailored to your needs.
Advanced Safety Features
The Mahindra Thar ROXX sets a new benchmark in safety, engineered to achieve the highest B-NCAP safety rating. The Thar ROXX comes standard with six airbags, providing extensive coverage in the event of a collision. It also features 3-point seat belts with reminders for all seats, and a passenger airbag on/off switch for child safety, along with ISO-FIX child seat anchors with top-tether.
Equipped with a Level 2 ADAS (1R1V) suite, the Thar ROXX takes safety to the next level with 10 cutting-edge features. These include Automatic Emergency Braking (AEB), which can help prevent collisions, a 360-degree surround view system with blind view monitor for better visibility, and adaptive cruise control that not only enhances safety but also adds to your driving comfort and convenience.
Adding to its impressive safety credentials, the Thar ROXX is fitted with a Tyre Pressure Monitoring System (TPMS) and Tyre Direction Monitoring System (TDMS). The SUV also features an advanced Electronic Stability Program (ESP) 9.3 system with Brake Locking Differential (BLD) for improved stability and control on various terrains.
The Thar ROXX is designed to inspire confidence on every drive with its dynamic safety functions. The Vehicle Dynamics Control (VDC), Traction Control System (TCS), and Roll Over Mitigation (ROM) work seamlessly to maintain control in challenging conditions, helping you navigate with ease and security.
Master Every Terrain
The new Thar ROXX isn’t just about looks; it’s built to perform in the most extreme conditions. This SUV has been rigorously tested across diverse terrains and altitudes, from the scorching +50°C sand dunes of the Thar Desert to the high altitudes of Umling La, the muddy surfaces of Coorg, and the freezing -20°C temperatures of Kaza. This extensive testing ensures that the Thar ROXX is a robust and reliable choice for the Global Indian—those who are Indian at heart but possess a global mindset.
The Thar ROXX is a true off-road legend, designed to dominate even the toughest terrains. It comes with India’s first Crawl Smart Assist and IntelliTurn technologies, which provide superior off-road maneuverability. The 4Xplor system offers superior traction through Electronic Locking Differentials, making challenging terrains feel effortless.
The Thar 5-door is built to excel in extreme conditions, boasting best-in-class approach, departure, and ramp-over angles. With an impressive approach angle of 41.7°, departure angle of 36.1°, and ramp-over angle of 23.9°, this SUV is designed to handle steep inclines, descents, and uneven surfaces with ease. Additionally, with a water-wading depth of 650 mm, the Thar ROXX is prepared for river crossings and flooded paths, making it the perfect companion for any adventure.
The SUV is also equipped with a Gen II Adventure Statistics Display, featuring a Compass, Roll & Pitch Altimeter, and Drive modes (Zip & Zoom), providing you with all the information you need to navigate any terrain confidently.
The SUV also offers Terrain Modes (4×4) with the 4Xplor system, including modes for Snow, Sand, and Mud, ensuring optimal performance on any surface. Additionally, the Terrain Assist (RWD) with XPLOR (Snow, Sand, and Mud) enhances the Thar ROXX’s legendary capability, allowing it to adapt to diverse environments and conditions with ease.
Luxury and Technology in Perfect Harmony
Inside, the Thar ROXX offers a luxurious and tech-savvy environment. The cabin features an ivory ambiance with leatherette trims and soft-touch materials, creating a luxurious environment. The leather-wrapped dashboard, complete with contrast stitching, piano black, and metallic finishes, not only adds a touch of elegance but also enhances the durability of the cabin.
Comfort is paramount in the Thar ROXX, with ventilated front seats that ensure you stay cool and comfortable in all weather conditions. The ergonomically designed seating layout provides excellent support for both the driver and passengers, making long journeys more enjoyable. Ambient lighting in the footwell and throughout the cabin creates a relaxed atmosphere, perfect for unwinding after a day of adventure.
The Thar ROXX is not just about luxury; it’s also designed with practicality in mind. Large door pockets, center console storage, and cup holders ensure that every journey is clutter-free and convenient. With the largest boot space in its segment—644 liters up to the roof—you’ll have ample room to carry all your gear, whether you’re heading out for a weekend getaway or an extended adventure.
For those who love the open air, the expansive Panoramic Skyroof offers a stunning open-air experience, enhancing your connection with the surroundings and making every drive a scenic delight.
The Thar ROXX is equipped with twin 10.2-inch HD screens, featuring a digital instrument cluster and an infotainment system that keeps you connected and informed at all times. Whether you’re navigating, controlling media, or checking vehicle stats, these screens provide everything you need with a touch of elegance.
To complement this advanced setup, the Harman Kardon 9-speaker system with QuantumLogic surround, bass enhancer, and a 6-mode audio settings amplifier delivers an exceptional in-cabin audio experience. Whether you’re listening to your favorite music or tuning into a podcast, the sound quality is unmatched.
The new Mahindra Thar ROXX ensures that you’re always connected with Adrenox connectivity, which offers 80+ features, including Alexa integration and wireless Android Auto & Apple CarPlay. This ensures seamless connectivity and convenience, allowing you to stay connected to your digital world effortlessly. With wireless charging and a 65W USB-C charging point, your devices will always be powered up and ready to go.
The Thar ROXX’s spacious cabin is designed for comfort, with ample headroom, legroom, and hip room in both the first and second rows. Whether you’re driving or relaxing as a passenger, the generous dimensions ensure that everyone enjoys the ride. With an overall length of 4428 mm, width of 1870 mm, height of 1923 mm, and a wheelbase of 2850 mm, the Thar ROXX provides plenty of space for all occupants to stretch out and enjoy the journey.
Pricing and Availability
The Mahindra Thar ROXX starts at an attractive price of ₹12.99 lakh (ex-showroom) and is available in various petrol and diesel variants. Bookings open on October 3, 2024, with test drives available from September 14, 2024. Deliveries are set to begin during the festive season, just in time for Dussehra.
Mahindra Thar ROXX Variant-wise Pricing:
| Variant | Petrol MT RWD | Petrol MT RWD | Diesel MT RWD | Diesel AT RWD | Diesel MT 4WD | Diesel AT 4WD |
| MX1 | ₹ 12.99 | – | ₹ 13.99 | – | – | – |
| MX3 | – | ₹ 14.99 | ₹ 15.99 | ₹ 17.49 | – | – |
| AX3L | – | – | ₹ 16.99 | – | – | – |
| MX5 | ₹ 16.49 | ₹ 17.99 | ₹ 16.99 | ₹ 18.49 | ₹ 18.79 | – |
| AX5L | – | – | – | ₹ 18.99 | – | ₹ 20.99 |
| AX7L | – | ₹ 19.99 | ₹ 18.99 | ₹ 20.49 | ₹ 20.99 | ₹ 22.49 |
All prices in Lakhs, are introductory and ex-showroom.
The Mahindra Thar ROXX is more than just an SUV; it’s a lifestyle choice. With its combination of rugged design, powerful performance, and luxurious features, it’s designed for those who seek adventure without compromising on comfort. Whether you’re navigating urban streets or exploring uncharted territories, the 5-door Thar SUV is the ultimate companion for your journey.
