In a momentous event dubbed “Made in Thunder,” Maserati unveiled the GranCabrio Folgore, marking a paradigm shift towards a fully electric future. Held on April 15, 2024, in Modena, Italy, the evening pulsed with an electric atmosphere, mirroring the brand’s charged journey ahead.
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A Night Celebrating Italian Brilliance
The event commenced with a captivating soundscape by the renowned Italian artist, Dardust, setting the stage for a transformative evening. This artistic prelude was followed by the introduction of talented actress Matilda De Angelis and astrophysicist Edwige Pezzulli. As esteemed guests of Maserati, they delved into the rich history of the Motor Valley brand, which celebrates 110 years of automotive excellence. The significance of the date wasn’t lost either, coinciding with the birthday of Leonardo da Vinci and Italy’s National Day, a celebration of “Made in Italy” ingenuity.
A Legacy of Innovation Paves the Road to Electric
The evening paid homage to da Vinci’s artistic and scientific genius, a spirit that fuels Maserati’s audacious leap into electrification. Folgore, the Italian word for “lightning,” becomes the emblem of this new era, a testament to Maserati’s commitment to propel the Italian flag forward in the electric automotive landscape.
GranCabrio Folgore: A First Look at Electric Luxury
The world premiere of the GranCabrio Folgore electrified the audience. This drop-top masterpiece embodies elegance, sportiness, and a harmonious blend of innovation. It doesn’t compromise on comfort or craftsmanship, standing as the first fully-electric convertible in the luxury segment and the fastest on the market.
Following the GranTurismo Folgore and Grecale Folgore, the GranCabrio Folgore completes Maserati’s electric trilogy. This open-air marvel signifies Maserati’s pioneering spirit in the electric revolution. The Italian brand remains a leader in automotive design, seamlessly integrating its powerful DNA with cutting-edge technology and engineering inspired by Formula E expertise.
A Design Masterpiece with Electrifying Performance
Maserati’s Head of Design, Klaus Busse, unveiled the GranCabrio Folgore’s captivating design and phenomenal performance. The show car sported a stunning Liquid Rose Gold exterior, complemented by a Titan Grey soft top and a luxurious Denim and Ice interior with contrasting stitching. This bespoke creation exemplifies the limitless possibilities offered by Maserati’s Fuoriserie customization program.
Busse elaborated on the car’s captivating features, from its breathtaking design and earth-shattering performance to the unmistakable Folgore soundscape, meticulously crafted to resonate with the brand’s heritage. The car boasts cutting-edge technology derived from Formula E, adapted for mass production.
A New Era Dawns: The Future is Electric
Davide Grasso, Maserati’s Chief Executive Officer, expressed his gratitude to the audience for witnessing the dawn of Maserati’s electric future. He emphasized the enduring influence of the “thunderous” encounter between art and science, a force that has consistently driven Italian innovation and excellence. Grasso reinforced that even in this electric era, there can be no Maserati without Italy. With the introduction of the GranCabrio Folgore, Maserati officially welcomes a new era, powered by the electrifying spirit of “Folgore.”
