Nissan has unveiled the Project Rugged Rogue concept at the 2023 SEMA Show, a ruggedized version of its popular crossover SUV that’s ready for off-road adventures and family camping trips. The Project Rugged Rogue is based on the recently refreshed 2024 Nissan Rogue, but it features a number of prototype NISMO Off Road components that make it better suited for off-road travel.
These include:
- A custom NISMO Off Road 3-inch suspension lift kit
- Prototype NISMO Off Road wheels, 18 x 8.5 inches, with Yokohama GEOLANDAR M/T G003 tires
- Custom NISMO Off Road dual-exit center exhaust
- Custom carbon fiber fender flares and rear spoiler
In addition to the off-road upgrades, the Project Rugged Rogue also features a number of other custom features, including:
- A custom NISMO Off Road full exterior topographical wrap
- Prototype NISMO Off Road roof rack with NISMO Off Road 6-inch round driving lights
- Prototype NISMO Off Road 180-degree rooftop canopy
- Prototype NISMO Off Road canopy mounts
- Prototype NISMO Off Road front bumper guard with NISMO Off Road 6-inch round driving lights
- Custom NISMO Off Road rock rails for increased body protection
- NISMO Off Road 4-inch round driving lights
- NISMO carbon fiber b-pillar cover trim
- NISMO carbon fiber rear hatch trim
- NISMO carbon fiber rear winglet trim
- NISMO carbon antenna trim
- Nissan side window deflectors
- Nissan black rear bumper protector
- Yakima JayLow kayak carrier and kayak
- Yakima Highroad premium rooftop upright bike mount and mountain bike
Inside, the Project Rugged Rogue features:
- prototype NISMO Off Road high-performance neoprene front and rear seat covers
- a custom NISMO Off Road spare tire carrier
- NISMO carbon interior lower door trim
- Nissan retractable pet divider
- Nissan all season floor mats
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2024 Nissan Project Rugged Rogue in Detail:
Suspension: Elevating Off-Road Performance
To conquer rugged terrains and challenging trails, the Rugged Rogue is equipped with a custom NISMO Off Road 3-inch lift kit. This lift provides the vehicle with the added ground clearance necessary to navigate rough terrain confidently.
Wheels and Tires: Tackling Any Terrain
The prototype NISMO Off Road wheels are designed to handle anything that nature throws their way. Featuring an 18-inch x 8.5-inch size with a 5X114.3 bolt pattern, these wheels are ready for the Rogue, Pathfinder, and similar applications. The Bronze and Black finish adds a touch of style to the vehicle. Complementing these rugged wheels are the 275/65/18 Yokohama GEOLANDAR M/T G003 tires, designed for off-road prowess. The NISMO forged open-ended lug nuts ensure that everything stays securely in place.
Exhaust: A Symphony of Power
The NISMO Off Road custom dual-exit center exhaust tips not only enhance the vehicle’s aesthetics but also let you hear its power. Featuring laser-etched NISMO logos, they are a perfect blend of style and performance.
Exterior: Bold and Adventure-Ready
The exterior of the Project Rugged Rogue is a sight to behold. Covered in a custom NISMO Off Road full exterior topographical wrap, this Rogue is ready for whatever adventure comes its way. Custom carbon fiber extended width fender flares add to its rugged appearance, while a carbon fiber add-on rear spoiler provides a sporty touch.
The prototype NISMO Off Road roof rack comes equipped with NISMO Off Road 6-inch round driving lights, offering excellent visibility during nighttime adventures. A 180-degree rooftop canopy provides shelter and convenience on the go, with prototype NISMO Off Road canopy mounts keeping everything secure. A custom NISMO Off Road front bumper guard with NISMO Off Road 6-inch round driving lights adds to the vehicle’s formidable appearance.
For added protection during off-road excursions, custom NISMO Off Road rock rails are installed, ensuring increased body protection. Additional NISMO touches include carbon fiber b-pillar cover trim, rear hatch trim, rear winglet trim, and antenna trim. Nissan’s side window deflectors and black rear bumper protector are both practical and stylish additions.
To cater to your outdoor hobbies, the Project Rugged Rogue features a Yakima JayLow kayak carrier and kayak, as well as a Yakima Highroad premium rooftop upright bike mount and mountain bike, ensuring you’re ready for any adventure.
Interior: Comfort and Utility
The interior of the Rugged Rogue is designed for comfort and convenience. Prototype NISMO Off Road high-performance neoprene front and rear seat covers not only look great but also protect your seats during your outdoor adventures.
A custom NISMO Off Road spare tire carrier ensures that you’re ready for any unexpected situations. The NISMO carbon interior lower door trim adds a touch of sophistication to the cabin. For pet lovers, Nissan has thoughtfully included a retractable pet divider, ensuring a comfortable and safe ride for your furry friends.
Nissan all-season floor mats complete the interior package, providing protection and easy cleanup for those inevitable moments when the great outdoors makes its way inside your vehicle.
Conclusion
The Nissan Project Rugged Rogue is an impressive concept vehicle that shows what’s possible with the Rogue platform. It’s also a reminder that Nissan is serious about off-roading. Whether or not the Project Rugged Rogue makes it to production, it’s clear that Nissan is committed to offering vehicles that can handle any adventure.
