It seems that Mahindra is eyeing a complete makeover of itself. A new logo might be unveiled soon, and multiple new products will be introduced by the Indian automaker over the next few months.
There were recent reports about the leak of the new brand identity, but the image shared turned out not to be true.
The logo was also seen in the recently leaked spy pictures of the upcoming Mahindra XUV700. It is expected that the new flagship SUV from Mahindra will wear this logo first and will then be followed by other launches like the new Mahindra Scorpio, new XUV500 and the updated XUV300.
AUTOBICS has come across these digitally imagined images of what the new logo could look like. If true, this new Mahindra logo will replace the existing. The current logo was first seen when the Mahindra Scorpio was launched in 2002.
The logo appears very techy and edgy. Maybe this is the new philosophy of the company that aims to incorporate new technologies into its products. In some sense, the logo may also remind one of Maruti Suzuki’s earlier branding.
We had recently also shared an artist’s impression of the upcoming Mahindra XUV 700 and it seems this rendering was quite close to what the company’s new flagship SUV could look like.
