Mahindra & Mahindra Ltd. (M&M), has named its new upcoming MPV, codenamed U321, as Marazzo. Derived from Basque, a sub-language of Spanish, the word ‘Marazzo’ means shark and is linked to the Mahindra Marazzo’s shark-inspired design.
The Mahindra Design Studio in India and the Italian design house Pininfarina have collaborated closely during the design development process. The result is that the Marazzo MPV reflects a design language that is an integral part of Mahindra’s bold, new generation of vehicles.
The shark-inspired design of the Mahindra Marazzo is said to have streamlined and aerodynamic shape in the overall silhouette. The front grille inserts resemble shark-like teeth and add to the vehicle’s aggressive stance. The design cues further flow into the tail lamps that are inspired by the tail of a shark. The MPV also gets a shark fin antenna to go with the design theme.
The Mahindra Marazzo MPV will be available with a new diesel engine and come in 7 and 8 seat configuration. The vehicle is a globally developed product and engineered through a collaboration between Mahindra North America Technical Centre (MNATC) and Mahindra Research Valley (MRV) in Chennai.
Inside, the Marazzo will be equipped with a purple themed cluster with 3D light guides and animated colour screen. It will also come with an industry-first roof ac with surround cool technology which is said to provide passengers with better control of the cabin environment hence improving comfort. The top spec model will also get leatherette upholstery with fine stitching.
The pedigree and global product development capabilities of the MNATC team of engineers and the young team of experts at MRV have been instrumental in bringing a new level of refinement and engineering excellence to the Marazzo. The MPV comes with a patented architecture, for a unique balance of smooth ride, agile handling, space and quiet cabin.
The Mahindra Marazzo has been benchmarked against global standards of quality, technology, testing and validation norms, safety, regulations and emission. The Mahindra MPV is said to have undergone rigorous testing any Mahindra vehicle has ever been subjected to. It will be manufactured at the company’s manufacturing facility at Nasik, in Maharashtra and is gearing up for a commercial launch before the end of Q2 FY2019.
“The shark-inspired Marazzo symbolizes the next generation of aspirational Mahindra vehicles. A collaborative effort of Pininfarina, Mahindra Design Studio, MNATC and MRV, Marazzo is born of a vision to design a global vehicle with quality and refinement keeping in mind the aspirations of our customers,” commented Dr. Pawan Goenka, Managing Director, M&M Ltd. On the name reveal of the U321 MPV.
Rajan Wadhera, President Automotive Sector, M&M Ltd. said, “The intense process of development and refinement of the Marazzo is comparable to any global vehicle and incorporates a number of innovations. This has delivered better space, smoother ride with a quieter cabin, best-in-class cooling, excellent safety and a tough body construction in the Marazzo. In fact, the Marazzo has the largest footprint (wheelbase x front track) of any Mahindra vehicle. I am confident that it will set a new benchmark and become a game-changer in its segment”.
