Volvo Cars have added another product to its portfolio of premium cars with the launch of its new XC40 small premium SUV. The new Volvo XC40 was launched in Milan, Italy. It also marks a historic moment for Volvo cars which now for the first time has three new global products in the SUV segment which is the fastest growing category of the automotive market and thus paving the way for further growth in terms of sales and profitability.
The new Volvo XC40 is the first model to be built on the company’s modular vehicle architecture (CMA) which will underpin all other upcoming cars in the 40 Series including fully electrified vehicles. The platform has been co-developed with Geely and provides the company with the necessary economies of scale for this segment.
“The XC40 is our first entry in the small SUV segment, broadening the appeal of the Volvo brand and moving it in a new direction. It represents a fresh, creative and distinctive new member of the Volvo line-up. So it only feels natural to reveal the XC40 here in Milan, a buzzing European hotspot for fashion, art, design and lifestyle,” said Hakan Samuelsson, President and CEO.
Volvo’s award-winning safety, connectivity and infotainment technologies, seen on the new 90- and 60 Series cars trickle down to the small SUV segment with the launch of the new XC40. Just like its bigger siblings, the XC40 highlights the transformational effect of these new, in-house developed technologies on brand and profitability.
The Volvo XC40 is claimed to be one of the best-equipped small premium SUVs on the market. Safety and driver assistance features on the XC40 include Volvo Cars’ Pilot Assist system, City Safety, Run-off-Road protection and mitigation, Cross Traffic alert with brake support and the 360° Camera that helps drivers maneuver their car into tight parking spaces.
The XC40 also offers a radically new approach to storage inside the car. Ingenious interior design provides XC40 drivers with, among other things, more functional storage space in the doors and under the seats, a special space for phones including inductive charging, a fold-out hook for small bags and a removable waste bin in the tunnel console.
The Volvo XC40 will be available with a D4 diesel or a T5 petrol four-cylinder Drive-E powertrain from the beginning of production. In future, powertrain options, including a hybridized as well as a pure electric version, will also be added. The XC40 will also be the first Volvo vehicle to be available with Volvo Cars’ new 3-cylinder engine.
Also with the introduction of the new XC40 compact SUV, Volvo Cars is reinventing the traditional model of car ownership with the launch of its new ‘Care by Volvo’ subscription service. Care by Volvo will be first available on the XC40 from launch and makes having a car as transparent, easy and hassle-free as having a phone.
The Care by Volvo will be available with a monthly subscription fee which means down payments, price negotiations and local price differences belong to the past. Depending on regional availability, Care by Volvo will also include access to a range of digital concierge services such as fuelling, cleaning, service pick-up and e-commerce delivery to the car.
XC40 drivers will amongst the first Volvo customers who can share their car with friends and family via Volvo on Call with a new digital key technology. Car sharing comes as standard for Care by Volvo customers. Production of the new Volvo XC40 starts at the company’s plant in Ghent, Belgium in November.
2017 Volvo XC40 Image Gallery:
